posted on Friday, May 22, 2015
The recession has seen a boom in small businesses opening, and seems to have strangely coincided with the launch of content marketing. Both mean that your organisation’s website, whether you’re a small start-up or a large, century old brand, has never been more important. When it comes to designing your website there are two options; to do it all yourself or hire an expert web designer or small company, like Collie Creative, to do that hard work for you.
Here are four reasons why you should go with the latter.
The obvious advantage to hiring a web designer is that they know what they’re doing and can build you a fantastic website that actually works with minimal fuss.
But you won’t just get a web design specialist. While a large web design agency will have the expertise you require, a small web designer will be able to offer you more than just a specialisation in design. Small design companies work in such a way that you will be working with one designer and that that designer will get to know all about your business. So not only will you be working with a web design expert, but they’ll become an expert on your business and industry too, which will make your website even more efficient.
2. Get the personal touch.
Because your small company designer will be working hard to get to know your business and industry, your experience with them will be more personal than with working with a large agency or contacting web hosting companies directly.
Using a small design company is the same as cutting out the middle person. There’ll be no salesperson trying to pitch to you and no staff trying to fob off your calls. With a small design company you get to stay in contact with your designer, which means that you’re much more likely to get what you want out of the transaction and a website that will bring you more business.
3. Save money and get there faster.
Cutting out the salespeople and running a small company means lower overheads, and those savings are passed onto you. Hiring a one man band or small design company to design your website will cost you less than hiring a large agency.
It saves you time too. You might think that designing a website is easy, but it takes more time than you think to find a web host, grab your domain, create the content and work out the design, never mind actually putting that design into practice. Followed by the testing, and any troubleshooting for when things go wrong. Think of what you could do to your business while you’re sat staring at your computer trying to create a website.
4. They’ll strive to give you the best results.
If you choose a small company or freelancer, you’ll be choosing a self-employed web designer. That means that everything they do reflects on them, so you’ll be guaranteed to get the best out of them. To keep our business healthy, we need to help you keep your business healthy; everyone likes having happy customers.
If you’re thinking of creating a website for your new business, or perhaps revamping your old website, consider freeing up your time by handing the project over to the experts. Email or call Collie Creative today and found out how true these four benefits are.
Umbraco is an open source content management system that powers some of the largest and well known companies and brands all over the world. Peugeot, Heinz and Costa Coffee all use Umbraco to run their websites. With a multitude of fantastic features, the CMS allows even non-techie clients the ability to update their website themselves at any time and anywhere.
We have been using Umbraco for the last 5 years and we have never come across a problem. We've had nothing but praise from our clients who all took less than half an hour to get used to the system and begin adding new pages and content to their website.