posted on Monday, February 01, 2016
The short answer is as often as you can. Google (other search engines are available) appreciates it if you update your blog and website content regularly. Every time they change their algorithms it's worth updating your content so they can resubmit new pages of your website and boost your rankings.
SEO-wise, having lots of blog posts with good relevant keywords and phrases to your business will help push your website up the search rankings for certain phrases. There are many SEO tools on the market that you can use to see what your website keywords are. Once you know those you can start using them in your posts.
It's worth noting that the old cliche "quality over quantity" is also true here. I would focus more on writing relevant and useful posts that aim to help your clients or customers rather than lots of posts about your personal life that potential customers aren't interested in - unless you run a personal development blog!
As well as web design and development we also provide copywriting and online marketing so if you need a hand producing blog posts or website content give us a shout and we can have a chat to see how we can help you.
Umbraco is an open source content management system that powers some of the largest and well known companies and brands all over the world. Peugeot, Heinz and Costa Coffee all use Umbraco to run their websites. With a multitude of fantastic features, the CMS allows even non-techie clients the ability to update their website themselves at any time and anywhere.
We have been using Umbraco for the last 5 years and we have never come across a problem. We've had nothing but praise from our clients who all took less than half an hour to get used to the system and begin adding new pages and content to their website.