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Why your website must be responsive

posted on Friday, May 01, 2015

Before 21 April 2015, there was pressure on companies to make their websites mobile friendly, but now it’s a must. As we mentioned back in March, as of 21 April Google changed its search algorithms to favour websites that are mobile friendly. That means that it doesn’t matter how much SEO you’ve included in your website, if it can’t be easily viewed on a mobile device you’re never getting onto the first page of search results.

But this isn’t the only reason why your website needs to be responsive. The way people connect and access websites is changing, and if you don’t stay on top of it your business will get left behind.


Mobile friendly or responsive? 

There are two ways of making your website easy to read on mobile devices such as tablets, iPads and smartphones.

One way is to have technically two different websites with separate domains. You may have noticed on some websites there’s an ‘m’ in the address. That’s because it’s using a mobile friendly template rather than letting you access the original website.

The other method is to code your website so that it adapts and changes depending on the size screen your customer is viewing it on. This is called responsive design. Unlike mobile templates, you only need to build your website once and the coding that adapts the website for different sized screens can easily and quickly be updated when needed.


The advantages of a responsive design

Efficiency isn’t the only advantage of using responsive design. Here are four other reasons a responsive website can help your business.


1. More people access the internet on mobile devices than computers or laptops.

According to Hubspot, more than half of local searches are done on a mobile device and this figure is constantly rising. Many people now use their smartphones or tablets to search, shop and chat while watching TV, out with friends, waiting for a bus or secretly when bored at work. Desktop computers and laptops are no longer fast enough to keep up with the consumer’s internet browsing, and if your website doesn’t work well on mobile screens chances are it won’t get looked at.


2. It shows that you’re up to date.

There nothing quite as off putting as opening a website on your smartphone and discovering it doesn’t fit the screen. It becomes awkward to navigate and read and suggests that the business in question doesn’t consider their trendy, mobile using customers. Due to the lack of understanding and the modern human’s shortening attention span, most people will just click off your website and forget about it.


3. It’ll help you get on the first page of Google search results.

As mentioned above, as of 21 April 2015 Google changed its algorithm to put mobile friendly websites ahead of the outdated non-responsive sites. As part of your SEO strategy, your website needs to be responsive to help you find and secure new customers.


4. Whatever the future holds, your website will be ready to face it.

Technology is advancing all the time. It was only decades ago that the internet was born and now we have tiny handheld computers and thin tablets with detachable keyboards. Screens and computers are becoming smaller, as Apple’s new iWatch proves, and the technology more complex. If your website is responsive to different size screens, you’ll be ready for whatever the future of technology might bring.


If your website design needs updating for the mobile era, contact Collie Creative by email or phone and we’ll help you get back onto Google and future proof your website.

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About the Author
Jenny Lewis

Jenny Lewis is a freelance content writer and marketing professional based in Bristol who loves a good story.

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Umbraco is an open source content management system that powers some of the largest and well known companies and brands all over the world. Peugeot, Heinz and Costa Coffee all use Umbraco to run their websites. With a multitude of fantastic features, the CMS allows even non-techie clients the ability to update their website themselves at any time and anywhere.

We have been using Umbraco for the last 5 years and we have never come across a problem. We've had nothing but praise from our clients who all took less than half an hour to get used to the system and begin adding new pages and content to their website.

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